Beer Communication breakdown?

On Vinix, Simone Cantoni's report of the round table held during the latest edition of the Villaggio della Birra at @Rapolano Terme on the theme

???? Beer Communication Breakdown? | Cause and Effect


????Link to the article https://tinyurl.com/yc5h286c


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"✒️Beer, the final frontier (or at least, the frontier to be “conquered” today): unleashing the potential of its communication to fully explode the potential of the product itself. To put it another way: refining (in part rethinking) the way the “actors” in its supply chain (producers, servers, communicators, specialized press) talk about beer, in order to break the shackles that still hinder its full development in our country (with a special focus on the craft segment). A hot topic, no doubt. It was discussed in Rapolano Terme (Siena), in the context of the longest-running themed festival in our country, the Villaggio della Birra, founded in 2006 and this year (from September 9 to 11) reaching its sixteenth edition. An annual classic gathering for the “people of the pint”; and a perfect setting, therefore, to put on the table the question of how best to use words to face the dual challenge the sector is called to: shoring up the positions achieved; expanding its living space, giving impetus to a finally stable growth dynamic. This led to an interesting exchange of views; in which figures participated, each bringing their own experience, role, and sensibility; a debate whose unfolding the writer of these lines had the pleasure of moderating (and here summarizing)."


Continue at https://tinyurl.com/yc5h286c 


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